Fitness Professionals Ltd (FitPro)
Health & fitness industry experience and global content strategy
As publishing & social media manager for FitPro for four years, I worked on print and digital publications for fitness professionals, trade and consumers in the UK and US.
I was responsible for the company’s publishing strategy: increasing quality and readability, finding ways to engage readers, and creating content and copy to increase sales. I managed three bi-monthly print titles plus edited a fourth, quarterly, title (Kia Ora, for Les Mills instructors). There were also membership materials, event guides and marketing concepts to manage – it was a busy job, requiring lots of organisational skill.
I wrote everything from email newsletters to marketing headlines and from filler content to feature articles in external publications. I also developed the site’s news portal, and created the writing strategy and style guides for all in-house content.
Big brand bonanza: Key accounts included Les Mills programming in the UK (BODYCOMBAT, BODYPUMP etc.) and the UK launch of ViPR.
Management mojo: Around 4 or 5 reports at any one time, including in-house editors and remote proofreaders.
The Push Guides
Writing for students and old-school publishing rigour
As editorial manager for The Push Guides over the course of several years I oversaw the production of print guides, helped launch www.push.co.uk, and collated and crunched a massive amount of data relating to university services and costs around the country. Some of the data was destined for the books, some for press coverage, and a lot for this interactive Uni Chooser.
This, essentially, was ‘old-school’ publishing: three print books to edit and project manage, including the flagship Push Guide to Which University (an 800-page behemoth). I recruited, trained and managed 50 student researchers each year, along with freelance writers and in-house editorial staff.
School’s in for summer: As well as learning to edit with one eye on legality, I learned a thing or two about managing large amounts of content, fixing problems, how to write and, most importantly, how not to panic. It’s a good skill.